About Us
WHO WE ARE
“ADD” is a name synonymous to premium quality writing instruments in India and Sub-continent. ADD Pens Private Limited was set up in 1987 with a clear vision to become a leader in writing technology. From the humble beginnings, the company has grown into one of India’s leading manufacturer of Writing Instruments. This phenomenal progress has seen many landmark moments over 2 decades. ADD Pens Private Limited a flagship company of the ADD Group spells the success story of the Writing Instruments. Based on sound human values and principles, following ethical practices and by using state – of the art technology, ADD has pioneered in Gel Ink pens in India and quickly followed it with ball pens, roller pens and utility products like markers, highlighters, e.t.c.
Today, ADD Pens Private Limited has created a niche for itself by giving customers the highest quality writing instruments in India. Having achieved the leadership in Gel Pens technology, ADD also enjoys a reputation for introducing new products.
OUR CORE VALUE
At ADD Pens Private Limited, Quality is top most priority. Quality that stems from innovation, tireless research and development, analyzing worldwide trends in writing technology.
To top it all, tracking consumer needs and responding to them.
It’s the quest for quality that has brought us to where we are today
If there’s writing technology that’s superior anywhere in the world, trust us to get it for you. Because we believe in being the first to present leading-edge technology to the customer. But we do more than just adopt a better technology. We also adapt it to local factors like climate, usage patterns, customer needs and so on.
At our state-of-the-art facilities at Umbergaon within India, we combine international technology with in-house expertise. Here, ingenious minds get the best out of fully automated machines, man’s proficiency working hand in hand with the world’s finest technology.
There’s something about an ADD pens at the first look. Stunning body styling, impeccable finish, user-friendly features and of course, smooth writing.
Our full fledged design cell ensures that the pens are winners with the consumers – and in the marketplace.
Call it an obsession but we at ADD Pens are rather obsessed about finer details. From analyzing the market conditions to introducing the latest trends, from sourcing the right kind of raw materials to getting the exact shade on the metal clip of a particular model of pen – we must get it right each time.
It’s this obsession that got us the ISO 9001:2008 certification, among other accolades.
It isn’t enough to reach the minds of the consumer. It’s equally necessary to reach him where he is. Which is where our India-wide distribution network comes in. Wherever in the country you are, ADD will be there.
Our major exports are in South-East Asia, Asia Pacific, Middle East & Africa.ccolades.
